Likes, But No
Customers?
Check 5 Posts

A made-up example. Two home bakers in the same town both make birthday cakes. Both are good at it, and both post every week. The first baker posts a beautiful cake photo with the words “Another one done!” Friends like it. Other bakers like it. And that’s where it ends.

The second baker posts a photo of her own first cake, the lopsided one. Her words are “Ever had this happen the night before a party?” Parents answer with their own cake stories, and she replies to each one with a question. On Sunday, she counts which posts got parents talking.

Same town, same skill. One counts likes. The other counts conversations.

If your posts get likes but no customers, it isn’t your fault. A lot of social media advice counts likes and says, “Post more.” So posts get built for the people who like fastest: friends, family and other business owners. The people who would buy may see them, too. But nothing gives them a reason to speak up. Here’s a better rule:

Count conversations, not likes.
Then post more of what starts them.

This checklist shows whether your posts give buyers a reason to start talking. Tick a box only where a post clearly passes. Not sure? Leave it empty.

Inside the checklist, you’ll discover

• The five quick questions that show whether a post was built for likes or for buyers.
• A 25-box grid for your last five posts, or your next five post ideas if you’re starting fresh.
• Why industry words can lose the very buyers you want, and the simple swap that fixes it.
• Three ready-to-use endings that give buyers an easy reason to answer, and the kind of ending to skip.
• The three things your profile must show a stranger in a few seconds.
• A quick count of your ticks, and a ready-to-use line to fix the check you miss most.